Today's health-conscious, value-oriented consumers simply like chicken:

• Approximately 26 billion pounds of chicken - an amazing 87 pounds for every man, woman and child in the U.S. - are consumed by Americans every year.
• Production of nearly 16 million metric tons and domestic consumption of 13.5 million metric tons of chicken was forecasted for 2010.
• Chicken choices rank as the second-best-selling category of appetizers, behind seafood.

Healthy Protein

With obesity rampant and healthcare costs skyrocketing, consumers today demand healthy choices, such as the nutritious protein they get from chicken:

• Nearly 3 of 4 adults say they try to make healthier choices when dining out.
• If it tastes good, 83% of kids prefer to eat healthy.
• Chicken compares favorably to other mainstream foods in terms of fat calories and cholesterol.

How Chicken Supports Your Menu

Chicken can be used in many cooking methods and presentations:

• Works well in both hot and cold service dishes
• Supports a variety of ethnic concepts
• Can be presented with variety - center of plate, sandwiches, salads, snacks, breakfast, appetizers and hors d'oeuvres